Commercial for the new brand called CNCPT. It's a collaboration between Harley-Davidson and online custom motorcycle store The Powerbrick.
The challenge with this commercial was that Harley-Davidson drivers are usually very proud of their original machine. So we had to find a middle ground, where people could alter the appearance of their Harley-Davidson without losing the respect of their fellow riders.
CNCPT COMMERCIAL (2024)
Involvement: Writing, directing and edit.